On August 23, the Internet home appliance brand "Little Bear Electric" will officially land on the A-share market. As "the first small home appliance stock on the Internet", Bear Electric has become the second native Internet brand to be listed recently after Three Squirrels. Data shows that since 2008, as many as 54 companies have opened stores on Taobao and Tmall, achieved rapid development, and subsequently went public, with a total market value of 982.9 billion yuan, close to 1 trillion. In addition, there are 10 companies that are sprinting to go public.

Industry insiders believe that the advantage of native Internet brands growing online is that all people are its users. Since 2010, the growth rate of e-commerce retail sales has been ahead of the total social retail sales. At that time, due to its "low threshold" and "rapid growth", as well as its large number of active users, Taobao became the best place to start a business with almost no "ceiling".

Bear Electric was established in 2006. It entered Tmall three years after its establishment. The prospectus shows that Bear Electric’s online sales account for as much as 90%. In addition, on July 12, Three Squirrels officially landed on the A-share market, rising 44% on the first day. As of August 20, the market value of Three Squirrels has soared from 8.4 billion yuan on the day of listing to 17.7 billion yuan.

And traditional brands have also jumped on the digital upgrade train. The 54 listed companies also include traditional brands such as Red Dragonfly, Jiangnan Buyi, and Zhou Hei Ya that started offline. In June 2015, Red Dragonfly, which had only been on Tmall for two years, pointed out in its prospectus that the company already had six brand flagship stores on Tmall and that its “direct e-commerce business mainly relies on Taobao.” Jiangnan Buyi, which released its prospectus in October 2016, in addition to emphasizing the sale of products on Tmall, also emphasized that it is "starting to turn its attention to seasonal products" on Tmall. Jiangnan Buyi is also one of the first traditional brands to adjust its operation strategy and launch new products on Tmall.

In fact, a large number of domestic and foreign brands that started off as offline retail and have been listed earlier have also taken advantage of the Internet platform to take on a new life in recent years. After settling on Tmall, many traditional brands focused their efforts online and achieved rapid growth. According to incomplete statistics, the Tmall platform has increased the market value of these traditional enterprises by more than 10 trillion yuan.

From a geographical point of view, these listed companies are distributed in 14 provinces (cities, districts), of which Zhejiang and Guangdong have the most, with 13 companies each, followed by Jiangsu, with 4 companies. In addition, there are three companies each in Beijing, Shanghai, Hunan, Anhui and Fujian, two companies each in Sichuan and Shandong, and one company each in Chongqing, Hubei, Guangxi, Shanxi and Taiwan.