In recent years, water purifiers, as a dark horse in the home appliance industry, have attracted investment from a large number of distribution agents. But how to improve competitiveness, quickly open up the market, and win a place in this turbulent industry environment? The following three suggestions hope to provide some marketing ideas for distribution agents competing in the water purification industry.

1. Increase advertising investment to promote strong publicity and deepen brand impression.

Some distribution agents believe that the overall investment in advertising is too high and are unwilling to budget for this aspect. But in fact, through the publication and broadcast of mass media, the scope of brand communication is wider and the number of audiences is larger. In the end, the average cost per target consumer is far lower than personal selling and other communication methods. So overall, advertising is something that helps reduce marketing costs.

Under normal circumstances, most of the advertisements placed by the company headquarters are nationwide, with a broad scope and less specific targeting of a certain province or city. Therefore, it is recommended that capable distribution agents increase local advertising efforts, coordinate with headquarters advertising, and weave a large-scale brand promotion network that combines point-to-point and point-to-point aspects to allow the brand image to penetrate into consumers' daily lives and improve the familiarity and trust of local people.

2. Organize regular or irregular promotional activities and innovate marketing methods

Needless to say, there is no need to say much about promotional activities. I believe most distribution agents have done a lot. Therefore, what is needed now is "new", new forms, and new ideas to avoid following the herd and prevent consumers from aesthetic fatigue. At the same time, we need to be "real" and provide consumers with some practical and tangible discounts to attract more consumer groups.

Therefore, local distribution agents can regularly organize or participate in some large-scale local building materials alliance activities, investment meetings, factory direct supply meetings, etc. to expand sales channels, develop customer resources, and improve sales performance.

In the second half of the year, Franny's headquarters will hold factory direct supply events across the country. Distribution agents in various places can pay more attention to the headquarters' news and participate in the activities, so that the activities can benefit consumers in more regions and set off a nationwide water purification storm.

3. Dig precise customers and accumulate customer resources

With the advent of the "fragmented" market, the method of casting a wide net and waiting for customers to come to your door is no longer suitable for today's terminal sales. Only by taking the initiative and going "outward" can you have a greater chance of obtaining valuable customer resources, which is the so-called "marketing".

In addition, in the water purification industry where space is precious, it is particularly important to have accurate customers. There are a large number of interested customers in newly launched real estate projects, communities, home building materials plazas, schools, business office buildings and other places. Distribution agents can conduct precise publicity and sales to these consumers to increase the transaction rate.

The market is ever-changing, and marketing methods cannot remain static. You must keep pace with the times and follow trends to gain a foothold. Innovation in marketing models can stimulate customers' potential needs to a greater extent and increase the order rate. Therefore, the majority of distribution agents should pay more attention to marketing.